Browsers and redefining market segmentation...

Google Chrome is the biggest news item these days... Why is it so? Why should anyone talk so much about yet another browser?

Google Chrome is basically not a browser. It is a desktop application gateway to Google's services and in this gateway the browsing facility is only incidental, to communicate in HTTP. In these days when everyone wants to transact every type of information using a browser, it is very natural for Google to launch Chrome to build an end-to-end Google story.

Is Google trying to blur the segmentation between a desktop and a browser? Google probably wants to message that the Desktop is irrelevant and everything is efficient on server, especially on Google servers. It is difficult to predict whether the centralizing of desktop applications (on servers) will succeed.

My book release schedule

Hi,

My book publisher McGraw-Hill (was formerly Tata McGraw-Hill in India) has given me the schedule.

1. Copyediting: To be completed by November 25^th, 2007.

2. Typesetting/ proofs: To be ready by January 25^th 2008.

3. Camera Ready Copy: To be ready by February 25^th 2008

4. Print and bind: March 25^th, 2008.

It is aimed at practising IT marketing personnel (product management, sales, program management) and students of marketing (who would have completed their basic courses in marketing). I hope the publisher is on schedule in doing so...

More later...
K Venkatesh