Monday, September 8, 2008

Browsers and redefining market segmentation...

Google Chrome is the biggest news item these days... Why is it so? Why should anyone talk so much about yet another browser?

Google Chrome is basically not a browser. It is a desktop application gateway to Google's services and in this gateway the browsing facility is only incidental, to communicate in HTTP. In these days when everyone wants to transact every type of information using a browser, it is very natural for Google to launch Chrome to build an end-to-end Google story.

Is Google trying to blur the segmentation between a desktop and a browser? Google probably wants to message that the Desktop is irrelevant and everything is efficient on server, especially on Google servers. It is difficult to predict whether the centralizing of desktop applications (on servers) will succeed.

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